Production Blog 2

Since our group could only get together once throughout the week, we decided to shoot the most crucial sequences on Wednesday since it was a holiday. We could not take more of our actresses' time off from work and school, so we only had one opportunity to shoot them. That left us with just one shot to add, a shot of the actual product to highlight it. Initially, we had intended to photograph it from various angles, effectively spinning the lipstick. After editing, there was, however, insufficient time in the commercial for another scene. But because it would bind the entire commercial together, we couldn't go without the real product advertisement. As a result, after adding an image of the lipstick, we switched to numerous slides that included the L'Oreal Paris logo, their motto, and the "message" the advertisement is trying to get over (made to last). We had to utilize Canva to change these presentations in order to get the desired result. This would be the final segment of the advertisement, whose duration was carefully considered. There had to be a reduction in sliding time of at least 10 seconds. Each clip's duration was edited, and editing was necessary for each one. Whether it was the little camera shake at the conclusion, the inclusion of extraneous material, or the fact that the tape was simply too long. We managed to get around the length while maintaining the significance of each scenario. However, even after reducing, we were still around 20 seconds over the allowed time and still lacked transitions. This made me realize that each clip needed to be quicker in order to satisfy the demands. Each clip had a distinct speed to avoid having an odd-looking fully sped-up commercial. For instance, the young actress's initial scene in which she is running may be sped up considerably faster than the moment in which she is applying lipstick. We picked a fast-paced piece of music to make up for the accelerated tempo and to complement the commercial's topic. Although it was part of our initial idea to make the music ethereal and reminiscent of memories, the speed of the commercial just didn't suit it. After considering a variety of musical genres, such as classical orchestral music, instrumental music in the Italian style, and many that seemed retro, I came to the conclusion that the most obvious choice was music that flowed upbeat throughout the entire commercial and still managed to pick up toward the end. This led to a joyful music selection that resembled an elevator.